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Diploma in Marketing Management
The marketing expert's job is to get the word out about their company's products and services. For a successful marketing career, Marketing professional need to understand the nuances of promotion, advertising, and consumer spending. They need to plan effective advertising campaigns by analyzing public demand for a particular product or service, and the products offered by the competition. Given the speed of today's business cycle, marketing is best managed by stress-resistant, flexible, and decisive people.
Notting Hill College Diploma in Marketing Management program is designed according to SMEI standards & Certified Marketing Executive Program -Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise.
Notting Hill College diploma program has been designed to give Marketing professionals an in-depth exposure to various components of Marketing functions and the latest practices in this discipline. It will help participants to formulate their strategy for winning customers and achieving their targets.
Who Should Attend?
This diploma program is for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports.
Upon completing this diploma program delegates will:
- Gain Marketing principles and customer relationship management
- Identify marketing research process, sampling, data collection, and data analysis
- Identify Marketing mix
- Gain analytical skills of marketing and finance
- Identify integrated marketing framework and its applications to marketing strategy
- Implement Marketing Strategy related to product policy, pricing, channels of distribution, and promotion
- Practice professional skills related to the sales & marketing career like; communication skills & presentation skills
Certificate
To earn the Diploma in Marketing Management, delegates should study the previous ten courses, successfully present ten final assignments as well as passing a final diploma exam.
Nominal Learning Hours
Total learning hours: 108 hours
Minimum learning Duration 3 month maximum 9 months
Certificate Content
Marketing Management Diploma program at Notting Hill College – School of Business consists of 3 modules cover the Marketing management knowledge:
Module 1:Foundation of Marketing Management
Subject
Foundations of Marketing
Strategic Marketing Management
Global Marketing Management
Module 2: Developing Marketing Strategies
Subject
Developing Marketing Strategies
Communication Strategies
Business Law
Technology
Module 3: Implementing Marketing Strategies
Subject
Product Development
Pricing Strategies
Integrated Marketing Communications
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For more unformation about Notting Hill College Business programmes worldwide, please visit:
www.school-of-business.co.uk |
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